Our thorough discovery helped Telstra clarify their needs, identify the audience, pinpoint where else our solution could be applied and addressed the requirements of stakeholders. Knowing our audience – front line people leaders, trainers and retail staff, we determined that reflective narrative was the most appropriate solution, with film being a flexible and efficient execution, especially as it would be accessible to large groups. There was also a need for our deliverable to scale easily across a range of channels for ongoing self-directed learning.
